<p><b>OBJECTIVE: </b>To understand how maternal and child home-visiting programs are adapted, enhanced, and expanded to meet the unique needs of rural communities.</p><p><b>DESIGN: </b>We explored factors shaping the role of home visiting with data from a 2013-2015 statewide evaluation of Maternal, Infant, and Early Childhood Home Visiting-funded programs. Features unique to a rural experiences were mapped onto the Community Capitals Framework.</p><p><b>SETTING: </b>Individual, semistructured interviews were conducted at 11 of 38 home-visiting sites across Pennsylvania.</p><p><b>PARTICIPANTS: </b>Program administrators, home visitors, and clients.</p><p><b>MAIN OUTCOME MEASURE: </b>Program adaptation.</p><p><b>RESULTS: </b>Our analysis represents 150 interviews with 11 program sites serving 14 counties. We document how rural home-visiting programs address community-wide limitations to maternal and child health by adapting program content to better meet the needs of families in rural areas. Data demonstrate how rural home-visiting program's provision of economic and social services reach beyond maternal child health care, building the capacity of individual families and the broader community.</p><p><b>CONCLUSIONS: </b>Home-visiting programs should be viewed as a vehicle for improving community well-being beyond health outcomes. These programs have become an integral part of our public health framework and should be leveraged as such.</p>